In the fast-paced, high-energy world of gambling, attention is everything. For Foxwoods Resort Casino, the challenge was how to capture attention and convey their message without the clutter, high costs, and logistics of traditional signage.
We sat down with Kerry Hayes, Senior Digital Content System Specialist at Foxwoods Casino to discuss how the Clear Digital Evo Series transformed their property from static to a dynamic, digital-first destination.
Beyond Traditional Paper Signage
Before Clear Digital, Foxwoods Casino relied on physical, static signage that presented three major challenges:
- High overhead: The annual amount that they spent on printing was significant. Misprints and outdated promotions were regular inconveniences that ate at costs.
- Labor intensive: Moving heavy, non-portable kiosks required calling for assistance to relocate. This was an inefficient use of energy and resources.
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Visual clutter: Leadership wanted a clean, modern floor design throughout the space. Sandwich boards and tripods were too outdated.
With these hurdles, Clear Digital’s digital signage was a natural next step for Foxwood Casino. Hayes spearheaded the initiative to digitize the space, “I was pushing to eliminate physical signage on property… with digital, if there’s a misprint, you aren’t eating that cost. To me, this is just more cost-effective."
Digital Signage Solutions That Meet Demand
For Foxwoods Casino, the Evo Roll was the digital signage solution that fitted their needs. It’s a mobile, durable, and high-performance signage solution that eliminates physical signage and costs. Foxwood Casino bought 10 Evos to be used across their property for event promotion, traffic flow management, and tournament areas. The Evo’s versatility has made these digital signs a part of Foxwoods daily operations:
- Event Promotion and Wayfinding: For major events such as their St. Patrick’s Day Bingo, the Evos are placed around the space to manage traffic flow and direct guests to pre-sale ticket lines. This strategic placement keeps guests informed and efficiently manages foot traffic.
- Departmental Independence: The Resort Sales Team uses six Evos independently. Equipped with brand guidelines, the team creates and manages content that can be tweaked on the fly. The Evo’s form factor allows for the devices to be allocated across teams as needed for smooth execution.
- Compliance and Special Events: For the Special Events Coordinator, Evos are used to display legally required gaming messages in areas where permanent digital screens aren’t available. This flexibility allows for stress-free events that give the casino event options while remaining within legal limits.
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Real Time Troubleshooting: If there is on-site maintenance, such as elevator repair, Evos are quickly deployed to inform and redirect guests towards other facilities. The Evo’s ability to adapt to unforeseen events creates an increased customer service experience.
For Hayes, the Evo has untethered him from small crises and given him the freedom to focus on other aspects of his role, “It’s freed me up to do a bunch of things… I can just be like, ‘Hey, you need that kiosk [Evo]? Go grab it.’ It’s a nice release of burden.”
Make the Move to Modern Signage
Foxwood Casino needed signage that was scalable, portable, and easy to use, which they found in the Evo. As they were deciding on the right signage for them, the Evo was championed because of its impeccable design. Its sturdy frame made it durable, the wheels kept it mobile, and the outdoor series, equipped with glare-proof screen and water resistant frame, allowed the sign to be used outside as needed.
For entertainment spaces and large venues, Clear Digital Evos are a natural, versatile choice. Hayes’ advice is to “stop waiting and just do it… move to the future” because going digital is better than “old and boring” static signage. The Evo series allowed Foxwood Casino venues to react to client needs faster and more effectively than ever, imagine how it could transform your space.
Ready to mobilize your message? Explore the Evo Series here.
