Digital Signage for Retail

Digital signage for retail stores refers to any electronic display used inside or outside a retail location. Examples of digital signs for stores include wall-mounted screens, freestanding kiosks, window-facing monitors, and tabletop units. Unlike printed signs, digital displays can be updated instantly, scheduled in advance, and managed remotely from a single platform like our Sho CMS.

You can display virtually any visual content on digital signage including:

The cost of digital display boards varies based on screen size, hardware type, and software subscription. We offer flexible options starting with simple, plug-and-play media players like the Zen Stick that turn any existing TV into a managed digital sign. If you are looking to make a more significant investment in your business, our solutions scale all the way up to large-format commercial displays like the NIO series. Software is available in tiered subscription plans, so contact our team for a customized quote based on your store's needs and the number of locations.

Yes! Research consistently shows that digital signage can significantly influence purchasing behavior in retail environments. Dynamic displays attract more attention than static signage, and well-timed promotions placed at the point of purchase can meaningfully boost transaction values and drive impulse purchases. We make it effortless to deploy and test different content strategies, so you can see what resonates with your shoppers.

All of our hardware arrives ready to use. Most setups require nothing more than plugging in the device, connecting to WiFi, and logging into your Sho account. There is no complex networking, no proprietary infrastructure, and no technical expertise required. Our US-based support team is available to walk you through setup and onboarding if you need a hand.