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Battery Operated Signage: The Benefits of Cutting the Cord

Battery Operated Signage: The Benefits of Cutting the Cord

Battery-operated digital signage is a new way for businesses to effectively get their message in front of the right audience. This type of signage gives businesses unmatched flexibility because of its long battery life and ability to be placed virtually anywhere. It's a mobile, modern solution for businesses to capture attention without installation or commitment to a single location. For years, businesses were tethered to the wall, limited by the location of power outlets and the clutter of unsightly cords, but battery-operated digital signs change that.

In this article, we'll discuss how battery-operated digital signs are the best way for business owners to quickly and efficiently show their message to their audience.

What is battery-operated signage?

Battery-powered digital signage use rechargeable batteries instead of traditional AC power. With over 10 hours of use per full charge, these batteries can power digital signs thanks to integrated batteries, such as lithium-ion. These signs are portable and easy to place in diverse settings unlike TV screens. With digital signs, content is quickly updated and scheduled using a content management system (CMS), for example Sho CMS, allowing for further flexibility.

Pairing a suitable CMS with a battery-operated digital sign allow users to play a variety of content, which can be managed remotely from a desktop or laptop. The combination of digital signage and digital signage software results in dynamic displays that can be tweaked at a moment's notice, saving time and energy. This allows a single sign to be used for multiple functions such as product and sales promotions, or act as a wayfinding, ordering, and information displaying device.

Benefits of battery operated signage

Battery-operated digital signage has several key advantages compared to traditional signs or TVs:

Long battery life

At full-charge, battery-operated digital signs have 10+ hours of battery life. This means that a single sign can be used reliably throughout an event or operating hours. At the end of the day, simply charge the device. Some CMS, like Clear Digital's Sho, can also monitor device battery life, so users can remotely check on the battery status. 

Pro tip: Clear Digital's Sho software allows you to monitor battery life of your devices remotely.

Diverse placement

The mobility of battery-operated digital signage makes this sign type an effective option for businesses with limited resources or outlets. They have flexibility-focused design‒ with some models specifically made for outdoor use. Many larger models have wheels and anti-theft mechanisms, making them mobile and be placed virtually anywhere safely. 

Whether indoor or outdoor, place battery-operated digital signs anywhere you want to meet your audience. Use small, tabletop signs  to display product information or as a touch screen device for ordering or receiving feedback. Place larger, stand alone signs in big spaces to engage customers with your message. Wayfinding, new promotions, or check-ins are effective display types (See more below).  

Cloud-based control

Using a cloud-based CMS adds a dynamic element to content. Beyond simple image display or video-looping, a CMS such as Sho, gives users more control over displayed content and scheduling options. From a laptop, users can edit, schedule, and create content in real-time, making CMS a convenient tool. Additionally, Sho is scalable and grows with your business. Sho's management tools allow users to create device groups, monitor battery life, and manage content across an entire fleet of mobile displays.

Types of battery-operated signage

Battery-operated digital signs can look different for every business depending on its needs. A few of the most popular type of battery-operated digital signage include:

Digital A-frames: A portable, freestanding digital sign that can usually be for indoor or outdoor use. Also known as 'digital sandwich boards' because of the similarity to foldable pavement signs. Best suited for high-traffic environments, this type of battery-operated digital signage is mobile and has a durable form factor.

Check out Clear Digital's Evo series, premium digital A-frames with both indoor and outdoor versions. With over 10 hours of battery life on a single charge, high NITs for visibility on sunny days, and built-in speakers for an enhanced audio experience, the Evo series guarantees visibility wherever it is placed.

Mobile kiosks: Another portable, freestanding digital sign on a stand. This type of stand is often touchscreen, allowing for customers to interact with a businesses for services (check-in or wayfinding) or promotions (specials and deals). It's small, lightweight design makes battery-operated mobile kiosks ideal in lobbies or entrances.

Check out Clear Digital's Muv, our versatile mobile kiosk, and Tab Tall, our free standing digital display. It's equipped with over 10 hours of battery life on a single charge, giving users maximum flexibility and peace of mind.

Tabletop signs: This type of battery-operated digital sign is a compact display that can be placed on counters and tables. Oftentimes touch interactive, businesses use these signs for close-up engagement. Placed on tables, cashier counters, bar tops, and service windows, tabletop sign can fit anywhere to display information or assist in daily operations.

Check out Clear Digital's Tab a small, touchscreen engagement hub with unparalleled flexibility. Compact but mighty, this device packs over 10 hours of battery life on one charge, keeping customers engaged all day long.

Commercial uses of battery-operated signage

Battery-operated digital signs can be used in any environment across industries. They are a modern way to approach advertising and messaging because of the multiple functions a single sign can perform. Here are a couple of environments battery-operated digital signs can be used in:

  • Retail: Display new collections, seasonal promotions, and dressing room wayfinding are some ways retail stores leverage battery-operated digital signage. They can be used throughout the store to excite customers and further relay value proposition.
  • Restaurant: Optimal for ordering, drink menus, and queuing, restaurants can easily place battery-operated digital signs throughout a diner's experience. This saves staff from needing to stay at a host stand while lowering material costs for menus, making operation efficient.
  • Hospitality: Using these signs for check-in, wayfinding, and concierge services are practical uses for digital signs in hospitality. Battery-operated digital signs can be strategically placed in lobbies and lounge spaces to streamline processes and inform guests.

Battery-operated digital signs have boundless potential for use across every industry. They're often a mobile and versatile solution for businesses to accomplish advertisement and promotion goals. Compared to first-wave digital signs or TVs, battery-operated digital signs make spaces feel contemporary while reducing physical hazards. The long battery life and cloud control offer an easy, user-friendly way to display information. There are several types of battery-operated digital signs that suit different needs. Whether it's beckoning customers inside, being used to inform customers, or promoting products, battery-operated signs can be a long-lasting investment.

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